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Dani Kahn

Assisting You Express Yourself Creatively

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Logo, Let’s Go!

A great way to start something is to get started. I know, that’s a really good motivational quote (I’m so sarcastic. I’m sorry but not sorry). It is almost synonymous with “If you want something, go for it”.

Through absolute chance I met a business woman who is getting ready to start up her unique art business. She has a solid product and a vision. Those things are really all you need to ‘get started’. When she described to me where she was going with this vision we decided that a great way to launch would be have a solid logo design.

Like the royal crests that represented the domains of Kings and Queens. Or your signature on a important document. A logo is a representation of your company and how people will recognize it. All the elements within the design should represent you as a business owner and your company.

Do you like funky colors? Why not add it in your logo? (Don’t get too funky though, your colors might be too much for a printer to handle).

Do you like elegance and fancy things? How do you represent that in your business logo?

Do you want people to trust your company and see you as a beacon of information? (See logos like, IBM or Apple).

It’s the designers job to understand what symbols and lettering makes that evident to anyone who gazes upon your logo.

I’d like to present a logo to you that I helped develop. Can you guess maybe what it could represent?

This is for a company that takes vintage car doors and makes them into art! The logo was inspired by vintage car logos and signs. My client wanted a look that reminisced about those 50’s chic neon signs and garage symbols that we, in America, know and love as ‘Classic Car’ aesthetic. Also we had a family tattoo that we wanted to incorporate somehow (It had a rose featured in it).

 

Here is a slideshow of the progress.. Enjoy!

Symbols and inspiration, you can see some elements we used in here.
We wanted the logo to look Classic and Old School.
Some more classic inspiration.
Old car shop logos and designs
Emblems from old car companies
See the top right, with the tires and the wings, very inspired.
Marvin’s tattoo we wanted to incorporate somehow! Very old military tattoo!

Thanks Jasmine at 910West for your help and input within the logo design. We removed the wings in the end (see rough drafts) thanks to her keen eye.

Completed design process…

Thanks for reading my blog post, if you’d like to speak with me about design live visit me on Twitch.tv – My schedule is posted below the main video, I stream live artwork three times a week.

Published March 18, 2017By Danisaur
Categorized as Artist Problems, Design with Adobe, Web Development Tagged adobe illustrator, arizona designer, art projects, artist, artist shopping, artists, artwork, blog, facebook live, gilbert arizona, graphic design, local web designer, logo, online shopping, small business, web developing

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Dani Kahn